You’ve paid the fee and set up your booth at a trade show, but if you don’t display the right messaging, will anyone even stop to talk to you?
Maxsip Telecom faced that exact situation when its team came to DMJ Studios for videos to show how the company provides free internet and user-friendly technology to those who qualify and are in need.
Right away, DMJ Studios Owner and Creative Director David Jasse knew how to help. “Every company needs a foundation, and that foundation is your brand,” he said. “Yes, video is powerful and important, but the first step is developing your brand, which includes the overall look and ensures consistency across all touch points.”
DMJ’s Creative Lead Jon Lazar worked with Maxsip on an entire branding package including a new logo, color palette, and typography that reflects the company’s personality and values. He also developed a new voice and tone for Maxsip, all featuring the tagline: Live Life to the Max.
Next, producer Sam Katz coordinated a shoot on the empty floor of a nursing home to record interviews with Maxsip leaders, family members, and actors who showed off the ease of the technology. Katz handled everything from permits to props, paving the way for Director David Jasse to do what he does best: direct. The final edits include videos for trade shows and social media in English and Spanish that reflect Maxsip’s personality and messaging, all conveyed through the new brand.
“At DMJ Studios, we understand the power of branding and are committed to helping our clients create a compelling identity that sets them apart in the marketplace, establishes a strong connection with their customers, and, ultimately, drives business success,” said Jasse.
Click here to learn more about the Maxsip project, view the branding package, and see print and video content that’s making a difference for Maxsip.
Would you like to develop your own brand with video as a centerpiece?
Reach out at firstname.lastname@example.org, and let’s chat about how DMJ Studios can help you promote and amplify your professional and personal brand.